How to Add Marketing Text to Items in Business Central

 

How to Add Marketing Text to Items in Business Central

Marketing text is an essential tool to enhance the visibility and appeal of your products. Microsoft Dynamics 365 Business Central allows you to add rich, descriptive marketing text to items, distinguishing it from the standard item description. This blog will guide you through the process of adding marketing text using both AI-generated suggestions from Copilot and manual methods.

 

Using Copilot for Marketing Text

Copilot in Business Central can help you quickly generate marketing text based on the item's attributes, description, and category. Here’s how to get started:

 

Prerequisites

Ensure that the marketing text suggestions feature is activated in your environment. This is typically done by an admin.

 

Steps to Create Marketing Text with Copilot

Open the Item: Navigate to the item list and select the item you want to modify.

Access Marketing Text: Use either the Marketing Text FactBox or the Marketing Text action.

Generate Suggestions: Select attributes for Copilot to base its suggestions on and generate the marketing text.

Review and Edit: Use the Copilot editor to review, modify, and finalize the text.

Customization Options

Tone: Adjust the tone from formal to creative.

Format and Length: Choose between a tagline, paragraph, or brief.

Emphasis: Select qualities that best align with the item.

Manual Creation of Marketing Text

If you prefer to write the marketing text yourself, you can easily do so directly in Business Central:

 

Open the Item: Go to the item list and select the item.

Edit Marketing Text: Use the Marketing Text pane or action to start editing.

Format and Style: Utilize the toolbar to format the text, add links, and style it appropriately.

Save: Once done, save the text.

Best Practices for Marketing Text

Accuracy: Always review AI-generated text for accuracy and appropriateness.

Relevance: Ensure the text highlights the most relevant attributes of the item.

Consistency: Maintain a consistent tone and style across all items to reflect your brand.

 

Please note that Copilot relies on the information from the item card, you may need to create attributes and other relevant information for this feature to work.

By leveraging these features in Business Central, you can create compelling marketing text that enhances your product listings and improves customer engagement. For more detailed steps and additional customization options, refer to the official Microsoft documentation.

 

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